Why You Need Market Identity

“Could you please give me a bandaid?” asked a man to a kid. Out came a tape to cover the wound. People used the term “Bandaid” to mean the same as “wound tape”. Johnson and Johnson had a strong market identity. So strong it changed the English vocabulary. 3M is another brand that added “post…

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How to Use Business Unit Culture to Boost Project Velocity

“How do you change culture?” Let’s face it. It’s not impossible. It’s not easy either. Small businesses may want to change their culture for many reasons. I know of one small business that desperately needed change. It was an Engineering business. I asked the small business owner. What’s your top challenge you face in your…

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How Strategy Drives Business Unit Growth

How do you grow your business unit when the economy shrinks? It’s time to think differently. I asked one business unit leader. He had struggled turning his business around. So I knew he’d be tight on his money now. But I got a reply I didn’t expect. He told me: “I’ve invested in business evaluation.…

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Nullam Vitae Nibh Un Odiosters

Quisque ligulas ipsum, euismod atras vulputate iltricies etri elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id dui…

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Proin Sodales Quam Nec Sollicit

Quisque ligula ipsum, euismod aturesit vulputate a, ultricies et elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id…

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Nunc Tincidunt Elit Cursus

Quisque ligula ipsum, euismod a vulputate a, ultricies et elit. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Nulla nunc dui, tristique in semper vel, congue sed ligula. Nam dolor ligula, faucibus id sodales in, auctor fringilla libero. Pellentesque pellentesque tempor tellus eget hendrerit. Morbi id aliquam ligula. Aliquam id…

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